Problem System Product Story Pilot
ejo. · Kigali, Rwanda · 2025
Hospitality Intelligence · Kigali, Rwanda

Know
every
guest.

70% of your guests tonight will never come back.
You won't know who they were. You won't know why they left. You have no way to reach them.
ejo. changes that.

No contracts · No commitment · Just data

Guest Check-In
A
Amara K.
9th visit this month
Live Now
Returning
38%
↑ 5pts this week
Feedback
4.2★
47 ratings
Live Activity
Amara — 9th visit this month8:14
New guest registered · Table 68:19
Jean returned after 12 days8:23
⚠ At-Risk · 23 guests
Haven't returned in 3 weeks
Send Win-Back →
Loyalty Pts
320
68% to reward
70%Never Return·
0Competitors in Kigali·
1,460Venues in Rwanda·
25×Feedback Response Rate·
10×Loyalty Enrolment·
Visit Frequency·
$2.1BRwanda Tourism GDP·
70%Never Return·
0Competitors in Kigali·
1,460Venues in Rwanda·
25×Feedback Response Rate·
10×Loyalty Enrolment·
Visit Frequency·
$2.1BRwanda Tourism GDP·
The Problem

You serve hundreds.
You know almost none.

Every restaurant in Kigali serves hundreds of guests every week. But those guests walk out as complete strangers. No name. No number. No way back.

When they stop coming — you won't know they're gone until the revenue tells you.

  • Who your guests actually are
  • Which guests have visited 5+ times
  • Guest sentiment before it hits TripAdvisor
  • Which loyal guests haven't returned in 3 weeks
  • Any way to reach them after they leave

Acquiring a new customer costs 5–7× more than keeping one. You have no system to keep them.

0
In-venue guest intelligence tools in Kigali
Source: East Africa Food-Tech Research, 2024–2025
0%
of guests never return after first visit
Source: Harvard Business Review, 2024
$0B
Rwanda tourism GDP · 2025
Source: Rwanda Tourism Board, 2024
0
Hotels and venues in Rwanda. Zero with this.
Source: Rwanda Development Board, 2024
The Gap

What you see.
What you're blind to.

✓ What you already know
Total revenue per day
Number of covers
Which dishes sold
Transaction timestamps
Cash vs card split
✗ What you're flying blind on
Who your guests actually are
Which guests have visited 5+ times
Why 23 people viewed a dish and didn't order
Guest sentiment before it becomes a review
Which guests haven't returned in 3 weeks
A receipt tells you what sold.
ejo. gives you the camera.
The System

One QR code. Fifteen seconds.
A guest profile built for life.

01
Before the Sale

Identify & Personalise

Guests recognised from their first scan. Profiles built before they order. Personalised experience from the moment they sit down.

02
During the Sale

Order & Engage

Digital menu. Group ordering. Split bills three ways. MoMo, Airtel, card or cash. Every selection recorded in real time.

03
After the Sale

Retain & Win Back

Feedback captured before TripAdvisor. Loyalty points that build return habit. Automated win-backs when a regular goes quiet.

01
Arrive

Name, avatar, loyalty profile. 15 seconds. Identity for life.

02
Browse

Digital menu filtered to taste and dietary preference.

03
Order

Individual or group. Split three ways. MoMo, Airtel, card.

04
Play

Loyalty game during wait. Earns points. Builds return habit.

05
Rate

5-second feedback before they open TripAdvisor.

No app download · Tablet or any guest's phone via QR code

The Product

What you know tonight that you
couldn't know last Friday.

ejo. is not a POS. Not a CRM. Not a loyalty app. It is a decision engine for guest retention — built for the operators Kigali's hospitality sector deserves.

ejo. Dashboard · Kigali · Tonight
Live
Main
Dashboard
Guests47
Campaigns
Analytics
Tonight's Overview
Fri 20 March · Live ▾
Guests
47
↑ 12% vs last Fri
Returning
38%
↑ 5pts
Revenue
1,840
RWF ×1K
Score
4.2★
47 ratings
Guest visits — this week
Amara checked in — 9th visit this month8:14pm
New guest registered · Table 68:19pm
Jean returned after 12 days — win-back worked8:23pm
Actions Needed
⚠ At-Risk · 23 guests
Haven't returned in 3 weeks — win-back window is closing.
Send Win-Back →
✓ Loyal · 14 guests
Hit 50pt loyalty threshold tonight — reward them.
Send Reward →
Top Guests
A
Amara K.
9 visits · Table 4
VIP
J
Jean M.
Returned · 12 day gap
Back
F
Faida N.
Last: 3 weeks ago
At Risk
The Human Story

Behind every cover,
a person worth knowing.

Hospitality has always been about people. ejo. doesn't replace that — it deepens it. Every scan, every order, every return visit becomes intelligence that lets your team deliver a genuinely personal experience at scale.

01
A guest arrives as a stranger.
They scan. Fifteen seconds. A name, a number, a preference. They are no longer anonymous.
02
They eat, they order, they play.
Every interaction deepens their profile. The system learns. The operator sees in real time.
03
They leave. But ejo. remembers.
When they go quiet, ejo. alerts you. A message. They come back. The relationship deepens.
04
A stranger becomes a regular.
Worth 7× more than any new customer you could acquire. That is the return on knowing your guests.
Proven at Scale

This model works.
The data is in.

Chili's × Ziosk
USA · 1,100+ restaurants · 2024
+20%Dessert sales from tablet upsell
+15%Tip average with default suggested
25×Feedback response rate increase
10×Loyalty enrolment rate
Dunkin' Gamification
USA · Global loyalty programme
Visit frequency from Boosted Status
Game mechanics beat static discounts
Emotional loyalty — not transactional
Africa Digital Gap
East Africa · 2024–2025
0In-venue dining tech in Kigali
1stMover owns the category standard
19%Rwanda ICT sector growth Q1 2025
Strategy

90 days.
Proof, not theory.

Coffee shop guests return 4–5 times a week. That density builds intelligence faster than any other venue category — and proves the model before we scale to restaurants, hotels, and events across Africa.

Coffee Shop
4–5×/wk
Restaurant
1–2×/mo
270+ guest interactions in 90 days. A restaurant sees 30.
Guest interactions · First 90 days
Coffee Shop
270+ interactions
Restaurant
~30
90 Days to definitive proof
Vision

Built in Kigali.
Designed for Africa.

01Coffee ShopsNow · Kigali
02RestaurantsEst. Q3 2025
03HotelsEst. Q1 2026
04Events & VenuesEst. Q2 2026
05East Africa2026 →
ejo
Kinyarwanda
Yesterday
Kinyarwanda
·
Tomorrow
Kinyarwanda

The same word. Context determines direction.
Built on understanding the past. Pointed firmly at the future.

The Pilot Offer

What would change for your restaurant
if you knew every guest by name?

One table.
Four weeks.
Zero cost.

One tablet, fully configured with your menu and branding. Complete guest experience from day one. Live dashboard. Real profiles. Real data. A 4-week report showing what you couldn't see before.

If the data doesn't convince you — we walk away.

No contracts · No commitment · Just data